Last Updated: February 17, 2017
1. Information We Collect
When you access or use the Services, we may collect different categories of information as described below:
1.1 Information You Provide Directly
As a general rule, you can use the Services without creating an account or submitting any specific information other than information that is automatically collected as explained below. However, you will be asked to provide certain Personal Information if you engage in the following optional activities:
1.2 Information We Collect Automatically
When you use or interact with the Services we may automatically collect certain anonymous information. We do not use this information to identify you personally and do not associate or combine it with your Personal Information. We use this information to provide, develop, maintain and improve our Services on an ongoing basis, and in order to provide our users with a better experience.
Device and Usage Information. We may automatically receive and collect certain information, including, but not limited to: (a) information about your device, such as Internet Protocol (IP) address, device type, model and capabilities, operating system information, device identifiers (such as iOS IDFA, Android Advertising ID, and other identifiers), network type and connection information, the list of apps installed on your device, browser type, version and language, and your general geo-location derived from your IP address (e.g., your city, state, or metropolitan region); and (b) information about your interactions within the Services, such as: referring and exit pages and URLs, the number of clicks, domain names, platform type; the pages or features of the Services which you accessed, the amount of time spent on particular pages or features, the date and time you used the Services, the links on our Services that you clicked on; information about ads served, viewed, or clicked on; diagnostic, performance and crash logs; and other similar information. As described further below, we may use third party providers and tracking technologies, including cookies and similar tools, to assist us in collecting and analyzing this information.
Camera, Microphone and User Content. Some of our Services enable you to create, record, modify, process or access media content, such as images, graphics, photos, video and music works, sound recordings, narrations and the like (“user content”) on your mobile device. In order to provide such Services we need to access your device’s camera, microphone and media content or other files stored on your mobile device. Note that we do NOT collect your content. Your content is processed and stored only on your device; we may share your content with third party services (such as social networks) only if you explicitly choose to share it with such third parties.
Along with cookies, we may also use other industry standard technologies such as pixel tags, web beacons (a.k.a. “web bugs” or “clear gifs”) and local storage to measure users’ traffic and behavior on the Services. Web beacons and pixel tags are tiny graphic images (often not visible to the end-user) or small blocks of code installed in or on a webpage, mobile app, or advertisement that allow us to deliver and/or communicate with cookies, and count users who have visited certain web pages or services, or viewed/clicked certain advertisements. Additionally, e-mails and other electronic communications we send to you may contain pixel tags that enable us to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any. Local storage is an industry-standard technology that allows a website or mobile app to store and retrieve data on an individual’s computer or mobile device. As we adopt additional technology, we may also gather additional information through other methods.
Information from Third Parties. We may obtain additional information about you from third parties such as advertisers, partners, researchers, and others. We may combine information that we collect from or about you with information we obtain about you from such third parties or affiliates.
Aggregate and De-Identified Information. In an ongoing effort to improve the Services, we may conduct research on our users’ demographics, interests and activities. Within such research we may aggregate and/or de-identify information collected through the Services or via other means, including via the use of third-party analytics tools as described below, so that the information no longer relates to you. We may share such aggregate and/or de-identified information with our affiliates, agents, business partners and other third parties for any lawful purposes. For example, we may disclose aggregated user statistics in order to describe our Services to our current and prospective business partners.
2. Third Party Analytics and Interest-Based Advertising
2.1. Online Analytics
We may also implement and use Google Analytics Advertising Features, such as Remarketing, Google Display Network Impression Reporting, DoubleClick Platform integration and Demographics and Interest Reporting, you may opt-out of this type of tracking as described in the following section.
2.2. Interest-Based Advertising
These third parties may permit you to opt out of ad targeting. If you are interested in more information about interest-based advertising and/or how you may opt-out of having your web browsing information used for interest-based advertising purposes by companies who are members of the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) you may visit the following links:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
- Digital Advertising Alliance Canada (DAAC)
- Digital Advertising Alliance EU (EDAA)
To opt out of Google ads personalization and Google Analytics Advertising Features, you may visit the Google Ads Settings page here.
In addition, you may opt-out of receiving interest-based in-app advertisements that are based on your behavior across different mobile apps (a.k.a. “cross-app advertising”) by adjusting the ad tracking settings on your mobile device (you should consult instructions provided by your device manufacturer; you may also consult instructions provided by NAI here). You can also reset the “Advertising Identifier” (such as IDFA or Android Advertising ID) from your mobile device’s settings page, which will prevent continued use of existing behavioral data tied to the previous “Advertising Identifier.” Further, depending on the platform provider (such as Apple or Google), you may be able to download apps, such as the DAA’s “AppChoices” app, that offer to provide you with control regarding the collection and use of cross-app data for interest-based advertising.
Please note that to the extent advertising technology is integrated into the Services, you may still receive ads even if you opt-out of tailored advertising. In that case, the ads will just not be tailored to your interests. Also, note that we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.
2.3. “Do Not Track” Disclosure
We are committed to providing you with meaningful choices about the information collected on our Services for third party purposes, and that is why we provide the opt-out links above. However, we do not currently recognize or respond to browser-initiated Do Not Track signals, as the Internet industry is still working on Do Not Track standards, implementations and solutions.
3. How We Use Your Information
We use the information we receive from and collect about you for the following purposes:
- to provide, develop, and administer the Services;
- to provide you with technical support, process and respond to your inquiries;
- to analyze the accuracy, effectiveness, usability, or popularity of the Services;
- to generate and review reports and data about the Services’ user base and usage patterns;
- to improve the features and content of the Services;
- to detect, report, analyze and fix errors in the Services;
- to send you information about your relationship or transactions with us;
- to process and/or verify payments for the Services or products;
- to notify you about software updates, special events, or products, services, and special offers;
- to allow us to personalize the content and advertising that you see on the Services to your interests;
- to understand and assess the effectiveness of advertisements on the Services;
- to safeguard ours and others’ rights or property; and
- to investigate, prevent, or take action regarding security breaches and illegal activities, involving potential threats to the physical safety of a person, prevention of fraud and violations of the terms and conditions of using the Services.
In addition, we may use aggregate, de-identified or other non-personal information for any lawful purpose. Such information may be permanently archived for future use.
4. How We Share the Information We Collect
We may share or disclose you information as set forth below:
Marketing. We do NOT sell, rent, or share your Personal Information (such as name, address, email or phone etc) with third parties for their direct marketing purposes.
Aggregate and De-identified Information. To the extent permitted under applicable laws, we may disclose aggregate and/or de-identified information to third parties without limitation for any purpose.
With your consent. Except as set forth above, we may also share your information if we have your express consent.
5. Linked Websites and Services
6. Your Choices
Personal Information. As a general rule, you can use the Services without submitting any Personal Information. You can always opt not to disclose certain information to us, even though it may be required to take advantage of some optional features and/or activities. We do not share your Personal Information with any advertising agency.
Tracking. You have choices to limit some tracking mechanisms that collect information when you use the Services. Most web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer. If you choose to decline cookies, certain features of the Services may not function properly or remain accessible to you. In addition, you may also render some web beacons unusable by rejecting or removing their associated cookies. Note that if you choose to remove cookies, you may remove opt-out cookies that affect your ad tracking preferences.
You may learn about how to opt out of interest-based advertising and certain types of analytics as described in the “Third Party Analytics and Interest-Based Advertising” section above.
Geo-location. You are free to accept or block access to your coarse geo-location information at anytime through your mobile device settings.
Finally, you can stop all collection of information by or through the Services by uninstalling our mobile apps. You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.
7. Children’s Privacy
The Services are not directed to children under 13. We do not knowingly collect Personal Information from children under 13. If you are a parent or a legal guardian and you believe that we have inadvertently collected such information, please contact us so we can promptly remove such information from our records.
8. Security and Data Retention
9. Cross-border Data Transfers
The Services are operated in the United States and are governed by United States law. If you are a resident of the European Union or other location outside the United States, please be advised that any information you provide through the Services will be transferred to the United States or other designated locations outside of the United States for processing, hosting and storage by us or our service providers. By using the Services, you consent to this transfer and to the use of the information as described herein.
10. California Privacy Rights
California Civil Code Section 1798.83, known as the “Shine the Light” law, permits our customers who are California residents to request and obtain from us a list of what Personal Information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year and the names and addresses of those third parties. Requests may be made only once a year and are free of charge. As noted in Section 3 above, we currently do not share Personal Information with third parties for their direct marketing purposes.
11. Governing Law
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